Jack White invests in baseball bat company
Taking his love of the sport to the next level
Press/Topps Sammy Maine, 18th April 2016 Jack White is known for his love of baseball – in 2009, he helped refurbish Detroit's Clark Park, and last year, he got his own baseball card commemorating his 2014 first pitch at a Detroit Tigers game.
So it's no surprise then that his latest venture sees the artist investing in a baseball bat company.
He's become a co-investor and co-partner in Warstic – an independent sporting goods company that makes wood and metal baseball and softball bats. He joins founder and former minor league baseball player Ben Jenkins, as well as Tigers second baseman Ian Kinsler.
@tos_bor20 hit his second career #gandslam recently with one of these custom modified ws318 pro reserve #warstic bats. Was it the black and silver? Or the black and gold? #bigleagues #woodbats #bluejays #baseball #bombs #warriors hint there are many pics circulating of the colossal moment. Find them, tag us and say #gold or #silver
A photo posted by Warstic Bat Co. (@warsticbaseball) on
Speaking in a press statement, White said of his new move: "I discovered the Warstic company through my love of design. I was drawn to what Ben Jenkins was doing at Warstic by the simplicity and harshness of the designs.
"Most baseball bats and equipment in the sports world do not impress me much, but I think that there is a lot of room to explore aesthetic ideas in just baseball alone that can bring beauty and purpose to the weapons that athletes use to accomplish their goals.
"This can be accomplished not only through form following function, but also to bring in outsider ideas into the zone of athletics steeped in history and sometimes bogged down by its own weight.
"Warstic is incredibly inspiring to me in this fashion, and I think we can make beautiful objects for not only professionals, but also young children just beginning to understand how important the tools of the trade are to their passion for competition." Video: The Dead Weather Video Interview Part 1